Content marketing is developing content on the web, to using it as a medium to promote your products, services, and business. We will discuss some important ways and types of content marketing in this post.
There are a lot of ways to do content marketing through posting relevant content, which people love to read on social media.
Many big brands and companies are using this market strategy to be part of their marketing campaigns.
The goal of content marketing is to spread your brand’s awareness, increase brand’s voice in the public.
Now lets discuss different types of content marketing strategies that you can use to promote your brand.
Blogging:
Having a blog that covers and answers holistic topics related to your industry is like having a cherry to on top.
Blog posts help us increase user engagement and brand awareness by answering user generated queries through your blog posts.
When you publish blogs by taking care of SEO strategies, you get better chances of ranking in a higher position in SERPs, and the higher you rank, the more traffic you get.
The tools like WordPress, blogger, etc. come handy when you plan to set up a blog for your website. Setting up a blog with these tools becomes very easy and convenient as it requires no coding and little technical knowledge.
Video creation:
Ever since the penetration of internet and smartphones worldwide has increased, this source of content creation has increased much.
Now more and more creators are coming forward to create video content online and increase their subscribers to get added benefits of it.
This medium of content creation has increased so much in the past few years, especially after YouTube started gaining users- both as creators and content consumers.
More and more people are influenced to create videos on YouTube by looking at the videos and earning reports of other creators.
Ebooks publishing:
Other than blog posts, e-books are also a long form of content that can help engage user with your brand.
Many companies use publishing e-books to build their email list that they further use to promote their services better.
In order to get the e-books, the user has to provide some credentials such as their name, email, phone number, etc. and then companies use their email to send personalized content to their users.
Answering on QnA sites:
This form of content creation is also very popular when we talk about content marketing strategies. People answer public questions on different QnA websites like Quora, chegg, etc.
When you answer public queries on social media platforms, you increase your brand awareness and audience by writing on various platforms.
Many people post link to their own blogs or products while answering the publicly asked questions on these platforms. So that if the user like the answer, he may redirect to the link provided by the person who is answering the question.
Podcast:
With the growth of music and video streaming technologies, people are also giving preference to podcasts and interviews.
Now people have the utility of enjoying podcasts in both the mediums – audio and video.
Podcasts in the audio format can be listened to on Spotify, amazon audio, etc. whereas people now prefer to watch video podcasts on YouTube and other video streaming platforms.
Social Media Posts:
Social media posts are another way of promoting useful content on the web. Posts can be prepared in many different forms such as article posts, infographics, photos, videos, charts, etc.
To promote your brand, you can write articles for LinkedIn, Blogger, Medium, and other websites.
Social media posts can be as short as 50-80 characters and as long as upto 5000 characters. Word limit doesn’t matter, what matters the most is the quality of content that you are sharing with your audience.
Infographics:
In order to promote your content on different social media channels, people make use of infographics to present their thoughts in a more creative way.
You can share infographics on your social media posts, or on websites which share license free photos like – pixel, pixabay, etc.
You can also share infographics on Pinterest and build your audience.
Conclusion:
As we can see a significant growth in the content creation sector, now more and more people are becoming a part of this revolution. While you engage your audience with any form of content marketing. You must also know all the different types of content marketing methods in order to promote your content.