Logo Designing And Its Types
The term logo originated from the Greek logotype, meaning “word,” and logos is a shorthand way of referring to a brand or company. As such, there are seven major types of logo designs that reflect different aspects of identity:
1. Word marks:
These logos consist solely of text and are used to represent brands with a strong identity. Word marks help create immediate recognition for a brand name or slogan, and communicate the company’s values without having to rely on symbols.
2. Letterform:
This type of logo is based primarily around one letter, which is often modified in an interesting way to create a unique logo. Letterforms are perfect for short and snappy branding, as well as creating memorable logos.
3. Pictorial Mark:
A pictorial mark is an image or icon-based logo ...