Thursday, September 29

Social Media Marketing Strategies: 8 Tactics You Can’t-Miss

Social Media Marketing Strategies: 8 Tactics You Can’t-Miss

How to create your marketing strategies on social networks? If you have no idea, you can not miss this article with the resources you will need.

According to the annual report The Global State of Digital in 2019 created by Hootsuite and We Are Social, 52% of the world’s population uses social networks. This huge global audience using these channels represents a vast market of opportunity for any company, regardless of size. An opportunity to create marketing strategies that will allow the reach of your business to extend to the digital world.

However, for your social media marketing efforts to bear fruit, the first thing you need to have is a strategy. Next, we present the basic concepts that you must take into account when planning your marketing strategy.

Bonus: Download our pro guide to optimizing your social media ad spend.

Positioning strategies in social networks

To start planning your social media marketing strategy, you first need to consider what your goals are. Whatever the specifications of your objectives, it is important to have a differentiating element to position yourself as a reference in the minds of your consumers. If you don’t have specific objectives, it will be very difficult for you to measure your success and ROI in your reports. Ask yourself questions like:

Do I want to generate awareness of my brand and increase its perception?

Do I want to manage the reputation of my business?

Is my purpose to increase sales?

Give customer service?

Increase traffic to my website?

Do market research to learn more about my audience.

Be a leader in my niche?

Once you have defined your objectives, these will be a guide to know what type of content you need to offer your audience, in what format and what are the best practices for your brand when investing in ads. Facebook Ads is a great tool to simplify and optimize this part since the platform offers a variety of customizable options according to your goals.

For example, let’s say the goal of one of your campaigns is brand awareness. These types of ads present the perfect opportunity to showcase the behind-the-scenes culture of your business and the team that makes it happen. However, if your goal is to increase traffic to your website, then your campaign ads will look very different and will have elements such as a CTA. Creating the content is your job, but through advanced targeting options and tracking the performance of your ads, Facebook makes sure your ad performs as well as possible, reaches the right people, and becomes memorable on the web. the mind of your customers.

Social media segmentation strategies

As we mentioned above, for your marketing strategies to meet their goals, you need to make sure your content is reaching the right audience. This is where segmentation strategies come in, a vital tool for your content to reach the people who may be most interested in your services or products.

Buyer Person

The first step is knowing your audience, and creating a buyer persona is a great tactic to do that. A buyer persona is a semi-fictional character that represents your ideal client. To create this customer prototype and flesh out a profile, you need to conduct audience analysis to uncover patterns in your customer demographics and interests. It uses social media analytics tools to extract the data needed to create these profiles. Platforms like Facebook, Instagram, and Twitter, among others, offer a free report with valuable information about the people who interact with your brand online, even if they are not your customers yet.

Thinking of your buyer persona as a real customer will help you make informed decisions when crafting the right content for the right consumers. For example, Netflix is a global company that targets a very wide age range audience. On their platform, you can find content aimed at all kinds of niches, from children’s cartoons, documentaries about the planet earth, award-winning international dramas, and soap operas, among many, many others. However, his social media content, particularly on Instagram, has a clear focus on a youth audience. Coincidence? Although we do not know the marketing secrets of this streaming giant, this is probably not a random decision and it is very possible that it is the result of market research where they extracted the demographics and interests of their followers on Instagram and realized of the age range and behavior patterns of their followers.

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