Thursday, September 21

Logo Designing And Its Types

The term logo originated from the Greek logotype, meaning “word,” and logos is a shorthand way of referring to a brand or company. As such, there are seven major types of logo designs that reflect different aspects of identity:

1. Word marks:

These logos consist solely of text and are used to represent brands with a strong identity. Word marks help create immediate recognition for a brand name or slogan, and communicate the company’s values without having to rely on symbols.

2. Letterform:

This type of logo is based primarily around one letter, which is often modified in an interesting way to create a unique logo. Letterforms are perfect for short and snappy branding, as well as creating memorable logos.

3. Pictorial Mark:

A pictorial mark is an image or icon-based logo which helps to convey the brand’s message and values quickly and effectively. This type of logo is usually associated with established and well-known brands.

4. Abstract Logo:

An abstract logo is a form that often has no relation to the company’s core business, but still conveys ideas of strength and sophistication. This type of logo is great for creating an abstract representation of a brand or concept.

5. Mascot Logo:

Mascot logos involve an illustrated character or mascot that is usually specific to the brand. This type of logo helps to create a personable and friendly representation of the company, while still conveying its values and messages.

6. Combination Mark:

A combination mark is a mix of both text and image, as it combines a logo mark or symbol with a company name. This type of logo is great for communicating complex messages in an easy-to-understand format.

7. Emblem Logo:

An emblem logo consists of the company’s name enclosed in a shape such as a badge, shield or crest. These logos are often associated with government, educational and religious institutions.

Each of these types of logo designs have distinct benefits, so it’s important to consider which one best fits your brand’s identity before settling on a design. An experienced logo designer can help you create the perfect logo for your business or organization.

Is Copying A Logo Design Crime?

Yes, copying a logo design is considered a form of copyright infringement and it is illegal. Copyright law protects the creator’s exclusive rights to reproduce, sell, or display their work. If someone copies another person’s logo without their permission, they are violating these exclusive rights and could be held liable for damages. It is important to remember that even small changes to a logo design do not make it any less of a copy. It is best to always get permission from the original owner before using or creating a logo for your own purposes.

In addition, some countries like logo design in utah have specific laws that protect logos and other forms of intellectual property. It is important to familiarize yourself with the local laws to make sure you are not breaking any when creating or using logo designs.

What Are The Benefits of Hiring A Professional Logo Designer?

Hiring a professional logo designer can bring many benefits for business owners. A professional designer will understand the importance of creating a logo that reflects the brand identity and conveys the right messages to customers. They will also bring an outside perspective, helping to ensure that your logo stands out from competitors and is memorable. Professional designers are also often able to create multiple versions of a logo quickly, which can be beneficial in testing various designs. Finally, professional logo designers will be knowledgeable about copyright law and trademarking, helping to ensure that your logo is not infringing on anyone else’s rights. In short, the expertise of a professional designer can help to elevate your company’s brand and make it stand out from the competition.


Creating the perfect logo is no easy task. From selecting the right type of logo to understanding copyright law, there are many factors to consider when designing a logo. Hiring a professional designer can help make sure that your logo conveys the right message and stands out from competitors in a crowded market. Whether you need a traditional text-based design or something more abstract, a professional designer can help create the perfect logo to represent your brand.

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