Tuesday, September 27

Dos and Don’ts of Social Media Marketing

Nowadays, social media marketing is one of the most powerful ways to advertise your products and services. When done properly, it can aid the growth of your business, create brand awareness, boost market share and sales, generate leads, increase conversion, and make you an authority in your niche. Many businesses have taken advantage of social media marketing, and they are grateful for doing so.

However, being on social media is not enough for marketing your brand. It is paramount to know what to do and not do as you use social media marketing. Given this, we will take a close look at the dos and don’ts of social media marketing.


  • Do set SMART goals

Social media marketing (SMM) requires some investment from you. So, like other things in your business, you need to expect an ROI after investing in social media marketing. But how do you know you are getting a good ROI if you don’t have social media marketing goals?

Therefore, you need to set goals for your SMM. Make sure the goals are SMART (Specific, Measurable, Achievable, Relevant, and Time-Bound). For instance, your goal could be to get 10,000 Facebook likes on your content within 3 months. This goal is SMART; hence, it is reasonable to build your marketing strategy around it.

Once you have SMART goals, it will be easier for you to track whether your SMM is effective or not.

  • Do post regularly

Most social media users are fickle as they tend to change their views or opinions of brands as quickly as possible. Consequently, they are bound to stop following or engaging you if you don’t post regularly. In view of this, you need to post regularly on social media.

Notably, there is no one-size-fits-all posting frequency for all social media users. Your industry and business are the major factors that will determine how often you should post. Nevertheless, you need to ensure a balance in your posting frequency as it should neither be too frequent nor too rare.

Overall, you should consider posting 3 to 4 times every week.

  • Do try out different content formats

Most social media platforms allow users to use varying formats for creating their content. These formats include pictures, written posts, videos, infographics, polls, and checklists. Although some content formats are more suitable for a few social media channels, you should still experiment with them.

For instance, Instagram is all about aesthetics, so you can share different videos, pictures, and infographics with your audience. Twitter, Facebook, and other platforms also allow you to experiment with different content formats.

  • Do consider what you want to share

If you are building a brand, you cannot just post anything that comes to mind. You need to think carefully about any content before sharing it with your followers. Be certain that your content is representative of your brand. It should be something that you are proud to associate with your business.

  • Do communicate with your audience regularly

Your audience is the most essential part of your social media presence. If you are not engaging them actively, you are losing out on achieving your social media goals already. Therefore, you must communicate with your audience from time to time.

Regular communication may involve commenting under their comments under your posts, liking their posts, sharing their content, etc. This will make them feel valuable to your brand. As such, they will be willing to continue engaging you.

  • Do work with social media influencers

Social media influencers are individuals with tons of followers on social media platforms. Due to their influence on people, these influencers can affect how users engage with your brand, purchase your offers, etc. Given this, there is a lot you can gain from working with social media influencers.

However, don’t just work with any influencer. Take the time to determine whether their target audience fits who you are looking for. For instance, if you are selling toys to kids under 5 years old, you should only work with an influencer that has lots of young parents as followers.


  • Don’t mix business with personal

Many individuals use the same social media profile for business and personal needs. Unfortunately, this can affect your business growth as people will struggle to differentiate between you and your business. Besides, you may be spamming friends and family with business updates.

So, when setting up your social media marketing, you should have separate accounts for personal and business uses. This will even ensure that your business page looks professional.

  • Don’t make grammar or spelling mistakes

When you are sharing content on Facebook, Instagram, Twitter, or YouTube, you may need to add a description or caption to it. You must avoid sharing posts with spelling and grammar mistakes. Those mistakes are eyesores and may be repulsive to lots of readers.

Therefore, before you post anything, make sure you have proofread it thoroughly. If possible, you should get someone else to proofread it for you. Grammarly and a few related apps can point out the mistakes in your writings. So, use them to your advantage.

  • Don’t overuse hashtags

Hashtags can boost the reach of your content, but moderation is key when using them. Some social media users are found of adding tons of irrelevant hashtags to their posts. This can make it difficult for the algorithm of social media channels to categorize your post; hence, your post may not rank where it ought to be.

Therefore, you need to use only a handful of hashtags that are important to your content. This will boost the visibility of your content on social media.

  • Don’t be obsessed with the numbers

Of course, you need to track the performance of your social media marketing by looking at the metrics. But don’t be obsessed with them as this can be discouraging especially if your marketing is not as effective as you want.

Everything takes some time. Therefore, you should give your social media marketing some time to grow.

Having known the dos and don’ts of social media marketing, start working towards enjoying its benefits.

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