Wisely, you’ve made the leap into video advertising. Whether you’re using video to create academic content or product-related advertising, you’ve made the right decision. After all, it is the year 2020; Any virtual advertising strategy without video is incomplete.
Now that you’re in the game, it’s time for the hard part: figuring out how to grow your Facebook followers and Facebook video views. Introducing customers to your content is a daunting task, whether it’s paid or organic. If you don’t want to scroll right after your videos, you’ll need to make some sort of plan.
Here are 8 smart ways to boost Facebook video views:
1. Facebook Video Ads
More than a billion people log into Facebook every day, and Americans spend an average of 40 minutes a day on social networks. This data shows that Facebook promotional videos offer great opportunities for businesses that need to grow.
You should post your movies directly to Facebook (rather than linking to movies on your website or YouTube). This is extremely high quality because Facebook automatically plays the movies in people’s timelines, making it the most attractive ad format.
You can choose to pay with influence or prospects (you will be charged if a consumer sees at least 10 seconds of your video, or ninety-seven percent of your video if it is less than 10 seconds).
Another big plus: Facebook ad targeting is incredibly powerful. You can primarily target customers based on demographics, interests, remarketing, lists, and more.
2. Post square videos rather than landscape ones
Sharing movies on a social platform is a big event these days. Videos are becoming a hit on social media channels. Among many different social platforms, Facebook has larger mass participation; Surveys show that rectangular films outperform panoramic films in terms of interaction, perspective, and range.
Statistics and reviews say that growing rectangular films perform better on mobile devices for the following reasons:
- More than half of video perspectives are on mobile. Facebook commercial video recording on mobile devices has increased by 233% since 2013.
- It is estimated that 92% of Facebook customers use this social channel on mobile.
- Square movies took up 78% more space in the information feed on mobile than on desktop.
As more people watch movies on cell phones, rectangular movies could rent the show.
Video recording will increase with rectangular video. In addition, a marketer may also have plans to create vertical movies for better video performance.
Facebook has an alternative to display large vertical movie previews in the news feed on mobile as well.
3. YouTube TrueView Video Ads
YouTube also has over 1,000,000,000 active customers every month. Again, YouTube can probably accelerate your growth.
On YouTube, your goal is to get taller people to watch the movies you’ve already uploaded.
The best YouTube commercials are unforgettable. Ads that can surprise, evoke emotion or incite action.
YouTube charges based on pay-per-view. When people select the Share button option, they pay nothing.
There are many bureaucratic targets to choose from, in addition to demographics, interests, keywords, and remarketing (people who have watched or engaged in your movies, or visited or subscribed to your channel).
A cool side effect of getting YouTube ads: your YouTube channel will get more views, followers, and engagement (e.g. thumbs up, comments). Higher engagement videos are more likely to rank organically in keyword searches on Google. It’s almost like paying to get a top Google listing, but don’t worry about getting in trouble!
4. Captions play a significant role in a video
According to the growing trend, silent movies are among the favorite watches of viewers. Studies show that about 85% of views on Facebook movies are silent. That’s why entrepreneurs need to plan to optimize silence for greater engagement.
Now, sometimes a commercial Facebook business video needs no sound at all, but the maximum of it. However, most Facebook customers choose to watch movies without sound.
Facebook now has the feature to automatically display the mobile news feed. So when you upload important captions to your movies, your visitors can understand your message. Thus, without voice or song, your reason is also served.
When you add a video on Facebook, please add SRT documents of your subtitles. You can also upload captions to your Facebook videos by modifying the existing ones.
The most important information is that Facebook will also introduce an automatic captioning feature in the coming years.
5. Focus on crafting an explanatory video title
Facebook records about a billion searches every day. So in addition to posting movies to Facebook and planning a method to increase viewership, you’ll want to use descriptive titles for the video. Facebook recommends that choosing a real name could put the video at the top of the hunt list.
In addition, recording titles can streamline your broadcast and allow visitors to quickly browse through this system.
6. Twitter Promoted Video Ads
Like Facebook’s tool, Twitter’s sponsored video ads are local movies that play on Twitter. If your business is based on lead generation, video ads on Twitter can be a great way to connect with existing customers and introduce high-performing customers to your brand.
You pay while a person watches the video on full screen for a minimum of three seconds, or while a consumer watches the video on full screen.
Twitter gives you a variety of targeted options: key phrases (either key phrases used in tweets or key phrases searched on Twitter), interests, website tags, custom audiences, tool or provider, TV focus on (customers interacting with specific shows), and demographics.
7. Do not forget to add CTA or call to action
To have interacting visitors in your videos, call-to-motion (CTA) can paint well. This method is the right way to attract website visitors to your website, generate engagement and convert visitors into capable customers.
Facebook offers a variety of free methods for business owners to add CTA skills to their videos.
One of the only ways to give a call to action is to add the video hyperlink to weblog posts on the website. Once a viewer clicks on the hyperlink, they are taken to additional information. Similarly, you can also ask your target market to rate their opinion in the feedback section.
Another useful way to create a CTA is through the video itself. This can be accomplished through a static image, Speakme skills, or using a textual content overlay. CTAs paint higher as they are shot at the end of the video. Viewers also react, while a video continues to tell them what to do after the actual content ends.
8. Create Facebook-specific Content
In the rule updates for the same video rating, Facebook has prioritized the importance of authentic videos.
It is clear that today’s entrepreneurs are reusing their content to buy time and money. Many develop YouTube videos and recycle them for Facebook. If you’re considering doing the same, get organized to avoid having the same impact on different platforms now.
This is because Facebook video visitors are interested in a different type of content than YouTube visitors. YouTube fanatics are very curious about movies, but Facebook fanatics are scrollers and like shorter, bigger movies that are easily eaten.
Simply put, if you want to get more Facebook video views, you need to create brilliant video content made just for Facebook. This lends itself well to Facebook’s new rules policy. It takes more time and effort, but it’s really worth it.
Developing movies from scratch, primarily for Facebook, involves delivering on-demand content in addition to ranking.
And if you want to know what kind of movies your Facebook audience really wants to see, you can conduct a poll asking them to explain their preferences in terms of video content. Or you could stick to the most well-known and applicable form of Facebook movies to get a basic idea.
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