Friday, September 30

The Implementation of the Best DRM Practices for Multi-DRM Technology in the Over-the-Top (OTT) Industry

The proliferation of video-streaming services around the world has led to the development and use of digital rights management (DRM) technology. This gives businesses the ability to more effectively regulate user rights, combat piracy, and keep control over file resolution. Because it is susceptible to hacking and has the ability to swiftly leak premium content to the market for piracy, the vast majority of media platforms have moved away from utilising the one-time encryption technique. Users are required to independently input encryption keys in order for them to be able to decode the video clip. Because of this, making use of it is extremely challenging. The quality of the viewing experience for the users, who have each shelled out a sizeable sum of money to acquire access to the content, is diminished as a direct result of this procedure.

In spite of the fact that the DRM technology might, in principle, help to resolve these concerns, in practise, it generates a great deal of additional issues for OTT platforms to address. For example, it is difficult for them to anticipate the type of device that the end user will employ in order to gain access to the information they provide. This is reliant on a variety of factors including regional variations, the price of mobile devices, the proportion of market share held by mobile application developers, and a variety of other considerations. iOS and Android are the mobile phone operating systems that have the largest market share, whereas Chrome, Firefox, Safari, and Edge are the browsers that have the largest market share. iOS and Android are both mobile phone operating systems. Windows, macOS, and Linux all have significant market share in the desktop operating system sector. It is up to OTT players to deal with the issue of content leakage, despite the fact that all of these factors are potential leakage points, which gives consumers the ability to choose how they want to view premium streaming content. The abundance of options gives consumers the ability to choose how they want to see premium streaming content. The fact that the firms who are responsible for these variables — Google, Apple, and Microsoft – each have their own DRM offers makes the problem more complicated. These offerings are known respectively as Widevine, FairPlay, and PlayReady. In order to produce a whole product, participants in the over-the-top (OTT) market need to have the ability to incorporate these different offers.

When utilising a multi DRM service solution, these issues can be resolved without the need for the end user to be aware of the frequently rearranging steps of a complicated workflow or to make any kind of intervention, such as entering the encryption key or switching browsers. This is made possible through the utilisation of a solution that combines a number of DRM services. This is due to the fact that the solution is completely seamless. Video-streaming platforms should only employ a multi DRM service solution and the greatest level of protection that is practically achievable in order to successfully administer user rights and prevent content leakage. This will ensure that user rights are effectively managed. It entails engaging in activities such as the ones listed below:

  • If you subscribe to the optimal plan offered by a provider of several DRM systems, you will have the option to pay only for the services that you actually use. Because the cost of a flexible plan is proportional to the number of users, picking this kind of plan is advantageous not only for huge studios but also for smaller production companies. As a result, the only time the manufacturer is required to make a financial contribution toward increased costs is when there is a rise in the number of individuals utilising their product.
  • Utilize the web interface for several DRMs to upload the video file so that it may be encoded, and then generate the output in DASH and HLS so that it can be played on a variety of different devices.
  • Choose a security suite that not only prevents screen captures during video playbacks but also regulates different digital rights management systems (DRMs) provided by the big three. This will provide you the best protection. Video files gain an additional layer of protection when forensic watermarks are added to them. This protects the recordings from unauthorised use.
  • You need to select a service that encrypts your data with AES-128 or a higher level of cryptography. The best option is to go with one that offers both of these options.
  • Utilize a multi-DRM SaaS that is capable of connecting DRM licences to specific device keys.

A powerful multi-DRM suite should be able to handle all of these things and more, in addition to offering security features inside a single workflow. This is one of the requirements for success.

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